nike

PLAY RUSSIAN

ROLE: ART DIRECTOR | DESIGNER 
AGENCY: WIEDEN + KENNEDY  
DIRECTOR: MARK ZIBERT  
CLIENT: NIKE 
To launch Nike’s first ever winter campaign for the Russian market, we doffed our woolly hats to the athletes who defy the elements, 
throw snowballs in the face of common sense, and turn the white of winter into a canvas of sport. The athletes who ‘Play Russian.’

PRINT CAMPAIGN 
RETAIL 
SOCIAL ACTIVATION / EVENTS
WEBSITE ACTIVATION 
Back to Top