corona

SHIRT PARADISE

ROLE: ART DIRECTOR | DESIGNER | ILLUSTRATOR
AGENCY: WIEDEN + KENNEDY AMSTERDAM 
CLIENT: CORONA 
Just in time for summer, we subverted that classic symbol of paradise, the Hawaiian shirt. Called The Paradise? I've designed a shirt together with Adolfo Correa to mimic the true state of paradise with a pattern that looks idyllic from a distance, but on closer inspection reveals plastic waste everywhere. The shirt is also made of recyclable plastic removed from the ocean.
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