CITIZEN

CHASING HORIZONS

ROLE: ART DIRECTOR | DESIGNER 
AGENCY: WIEDEN + KENNEDY 
DIRECTOR: TRISTAN PATTERSON 
CLIENT: CITIZEN JAPAN
No matter where you are on earth, Citizen’s Eco-Drive Satellite Wave F100 – adjusts to the current time zone in just three seconds. 
To demonstrate the watch’s unique ability, we undertook an ambitious experiment to chase the horizon and endeavour to live 
in the same hour for as long as humanly possible.

Featured in Discovery Channel
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